Hey, I’m Keela Fowler!

I'm the founder and CEO of eightyfive beauty. I've been fascinated by makeup since I was a little girl and when I turned 16, my parents finally gave me the "green light" to wear it. I FELL IN LOVE! I quickly realized I wanted to be a makeup artist and help transform others into the versions of themselves they most wanted to be.

After years of working for brands such as L'Oreal, MAC, & Bourjois and doing freelance makeup, I found that while there's an incredible amount of diversity in people and their preferences, one thing united them: the desire to feel beautiful. . . and like themselves.

That is my mission: to improve your relationship with makeup and show you how it can feel fun, accessible, and easy. No matter how much or how little makeup you use, I want it to meet your needs and light you up.

Because everyone deserves to feel beautiful.

Stay fabulous,

Keela Fowler

Our Mission

eightyfive beauty is all about you discovering what makes YOU feel most beautiful. Reconnecting with your desires and how you want to feel and look every day.

Watch to learn more about our story

Makeup Services

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Looking for a makeup artist?

Check out my work here

I offer makeup artistry services for people in Pottstown, PA, the Greater Philadelphia area, and Delaware! Some events you might want a makeup artist for include:

Weddings - Photo shoots - Special Occasions - Head shots - Prom - and more!

Request an appointment today!

What People Are Saying

“Keela was amazing to work with! I’ve never been very good with makeup, and I hadn’t updated my routine since college. I always felt stuck on what techniques to use and what colors to wear, and Keela made it all so simple and easy! **By mixing some of what I already had with some amazing new products, I now have a makeup routine that makes me feel confident, beautiful, and is easy for me to execute any day that I want.** I look like an enhanced version of myself without feeling over-the-top, which is exactly what I wanted! Keela listened to what I wanted, walked me through each step, and gave me a guide that I can replicate on my own. I can’t recommend her enough!”

-Susan O.

"Keela immediately made me feel comfortable in the session. I appreciated that she took the time to understand my current makeup routine and how it could be improved upon so I could feel like my best self. Makeup is an art and it is clear Keela knows her craft. Thanks Keela!"

-Mollie F.

“Working with Keela is pure joy! As a person she is delightful and insightful and so, so knowledgeable about all things makeup. Working with Keela was one of the first times I felt like someone really looked at my beauty routine (or lack thereof) holistically, and gave me suggestions that were meant specifically for me: for my skin type, for my lifestyle, for my preferences, FOR ME. And what a gift it is to be seen so specifically and uniquely. **This experience helped bring me back to myself and helped to break up the monotony of my old routine to make space for my depth and dimension in my whole life.** I can't recommend this experience enough! Anyone interested in seeing themselves in a new way, literally and figuratively, and interested in makeup would benefit by giving themselves this experience with Keela.”

-Freesia L.

“The work of eightyfive beauty is founder Keela Fowler's zone of genius. I have never encountered a makeup artist with her level of skill, practicality, artistry, and mentorship. Her expertise may even cast a wider net than Fenty Beauty's 50 foundation shades. Seriously.

If you think your skin tone, eyebrow shape, hair colour, WHATEVER, precludes you from finding accessible techniques and products -- I can happily say that under eightyfive beauty's guidance, you'll have an opportunity to be proven wrong.

When Keela showed me how to do my makeup I was blown away. She was able to create something I loved from the 6-7 products in my own makeup bag, adding a few simples steps and tools along the way. I feel 100% confident that I could actually reproduce it, too, which is outrageous.

Normally I feel overwhelmed and defeated by makeup. I often just don't wear any. Previous encounters with makeup artists left me with a face that I not only felt uncomfortable with, but that I could never do on my own. Keela has changed all that for me! If you have any opportunity to learn from her -- TAKE IT!! Her approachable teaching style and wicked sense of humour are icing on the cake.”

— Ally G.