The Academy is currently CLOSED.
〰️
The Academy is currently CLOSED. 〰️
A safe space for teens to explore creativity, build confidence, and learn makeup skills specific to YOU with an expert makeup teacher.
How did you learn how to do makeup?
If you ask the adults in your life, they might confess that they’re still trying to figure it out! 😳
But the typical responses?
🤔 Magazines
🤔 Mom, aunt or older sister
🤔 A friend who knew more than they did
No matter what the answer, it all comes down to the same outcome: They cobbled it together. They learned a little here, a little there, and put it all together in some kind of way that gave them okay results.
Now let’s focus on the teen perspective for a moment. . . how are YOU currently learning how to do makeup?
🤔 TikTok videos
🤔 YouTube tutorials
🤔 Mom, aunt, older sister, friend who knows more than you. . .
Are YOU cobbling it together?
What if you could. . .
✅ Easily find the right foundation & concealer color
✅ Master the steps to achieving glowing skin
✅ Avoid makeup mistakes when getting ready
✅ Understand how to put together a variety of makeup looks- infinite possibilities!
You deserve a step-by-step streamlined way to learn makeup that looks exactly the way YOU want to look.
I have never encountered a makeup artist with Keela Fowler's level of skill, practicality, artistry, and mentorship. When Keela showed me how to do my makeup I was blown away. She was able to create something I loved from the 6-7 products in my own makeup bag, adding a few simples steps and tools along the way. I feel 100% confident that I could actually reproduce it, too, which is outrageous. If you have any opportunity to learn from her -- TAKE IT!!
-Ally G.
The best elective your school never offered
The Academy is an online group makeup class for teens that shows them the power of makeup to express their unique identity. We work together to build makeup skill while simultaneously boosting confidence, celebrating what makes everyone so unique, and creating a culture of compliments over comparison.
You can watch all the TikTok videos, YouTube tutorials, and IG Reels you want and STILL be confused about how to put together all the elements that make a truly great face of makeup.
❓How does it all fit?
❓What do you do first?
❓Is it wrong if you put on eyeshadow first and your bestie puts on foundation first?
WHAT ARE THE RULES?!
Listen, I’ve got you! It can be super confusing but what we both know to be true is that you’re NOT confused about how you want to look. Are you?
You know exactly how you want to look. You have a really clear idea in your head of the looks you’d like to try and the colors you want to explore.
I know you do because I did! When I was 15 I had all sorts of ideas of how I wanted to look, I just had ZERO makeup skills to play with. 😂 Now when I get up in the morning and think about what I want to wear, I don’t only think about clothes. I put together makeup looks the way I put together outfits. 15 year old Keela could’ve never guessed that this could be possible. . .
. . .but I hoped.
All YOU need is someone to show you the way.
I’ve spent 15+ years as a makeup artist working with tons of different people and I’m here to tell you that you don’t need to do all that work to know how to do your makeup.
I wanted to create a place where teenagers could learn makeup in a really clear and easy format without any of the overwhelm and confusion that comes with figuring it out on your own.
If your goal is to be a makeup artist, there are plenty of makeup schools to go to. But what about the everyday, occasional and someday makeup wearers? Where do they go to learn makeup?
That’s why I built The Academy: especially for you!
Here at eightyfive beauty I show you every step, every time. No secret edits, no misleading filters, only your best makeup days ahead in real life.
You spend plenty of time staring at yourself when you take selfies, create TikToks, and FaceTime with your family and friends. It’s time you had a lot more fun winking at the reflection staring back! 😉
Why The Academy?
Our Approach
Makeup is often hard because people focus on products, when the more effective way is to focus on features. That easily narrows it down to what I call The Five: only five features you have to consider.
I thought, “I already know how to do makeup. I don’t need to learn.” But Keela is a genius with makeup and she will totally surprise you. I discovered there are always new things you can learn. Keela made makeup fun and explorative. She is really great at teaching people online and there’s zero shaming for anybody not knowing what to do. I loved the whole experience and just want others to love themselves as much as Keela has helped me learn to love myself again.
-Raquel B.
What You’ll Learn
Our 6-part framework guides the work we do here at eightyfive beauty. As you learn specific techniques and skills for truly fabulous makeup, you’ll also adopt the following fundamental shifts that will serve you in having a lifetime of great experiences with makeup:
1. Discover your go-to feature and product
We identify the feature that you LOVE and the product(s) that will accentuate it the most.
2. Own your values
How do YOU want to feel? That serves as your guiding light with every makeup decision.
3. Let your intuition lead the way
You know what colors you’re inspired by. Learn how to trust your intuition and stop only listening to the experts and start listening to YOU.
4. Say “NO” to your red flags
Just because it looks good on them, doesn’t mean it’s right for you.
5. Course correct
Guided practice sessions reveal any adjustments you may need to make your makeup “just right”.
6. Create makeup outfits
Create makeup looks you can put on at any time to look and feel exactly the way you want.
You’ll also master the following techniques:
💄 Finding your foundation and concealer color
💄 The steps to achieving glowing skin
💄 How to shop for products that will WORK
💄 Various eye looks to match your mood
💄 Secrets to creating makeup artist level eyeliner
💄 How to put all the pieces together into one face
And much more!
Keela is a makeup genius. What I like best about her approach is she's realistic and relatable. Finding makeup that best suits your personality and skin-types can be hard. Makeup in general can feel intimidating. Keela takes away all of those feelings and makes you feel empowered and educated. I recommend her to anyone looking to start a new makeup regime or need a refresher. She's my go-to girl!
-Brigitte A.
How it works
Each week you’ll choose the feature you want to focus on learning more about and spend the week reviewing the video lessons and sharpening those skills.
Then you’ll join us for guided practice in class where we’ll make any adjustments necessary to your technique to make sure you’re getting the results you want.
And while you’re focused on your chosen feature & product, you’ll get to benefit from what I call community learning: learning from other people because they asked questions you never thought about.
You know that moment in class when someone asks the teacher something and your ears perk up because you realize, “Hey, I was wondering that, too!”
You get to have that experience every class at The Academy. You’ll learn far more than you ever dreamed was possible!
Client Stories
At times I felt my questions were ridiculous and Keela always said, “No, that’s a great question!” Keela never makes you feel dumb and treats people's vulnerability with so much care and trust and helps you build your confidence in the steps that you’re doing. She’s a wonderful teacher and you can tell that she has lots of experience doing this.
-Ginger T.
Working with Keela was one of the first times I felt like someone really looked at my beauty routine (or lack thereof) holistically, and gave me suggestions that were meant specifically for me: for my skin type, for my lifestyle, for my preferences, FOR ME. And what a gift it is to be seen so specifically and uniquely.
-Freesia L.
I quickly learned that it wasn’t just about makeup. You’ll learn about yourself, what really works for you and looks good on you, know what your go-tos are, and stop spending money on things that don’t work for you. On average now it only takes 10-15 minutes to do my makeup and feel good about myself. I can actually feel beautiful with or without makeup.
-Sheila D.
Here’s what’s included
✅ 6 weekly online classes: 1 hour in duration
✅ Must Haves Bag: brushes, tools, and products everyone can benefit from - $300 value
✅ Secret Makeup Handbook: video series makeup manual
✅ 3 complimentary Friend Passes: invite a friend (or three!) to join you in class
We are currently NOT accepting applications for The Academy.
Meet Keela
I believe that makeup is simply a vehicle for the true mission of this company: to empower people to feel like the most confident and authentic versions of themselves. With over a decade of experience as an educator and 15 years as a makeup artist, I’ve seen first hand what a boost in confidence can do for people.
They become more generous, more self-assured, less reactive when things don’t go their way, and they believe in themselves more! When young people prove to themselves that they can do something that at first appears challenging, they begin to question, “What else am I capable of?” and aspire to accomplish more and face challenges head on. I want to continually provide that experience for as many teens as possible with The Academy.
FAQs
Could I attend with little in my makeup bag?
Yes! Much of my work is focused on teaching people the versatility of what they already have. Upon enrolling we’ll send you the Must Haves makeup bag to make sure you have all the tools you need to get started!
What do I need to know in order to get started?
What you already know about makeup is enough! This is the opportunity to learn more about makeup that is customized to you. That’s all you truly ever need to know. Former client, Holly shared, “It was helpful to hear from other people that I’m not totally alone and that everyone has their little things about makeup that they’re trying to figure out one way or another, even if they’re really into it and know a lot about it.”
Is there an age requirement to join The Academy?
While The Academy is for teenagers the ideal age for students is 14-17.
What’s the time commitment/schedule?
The program runs for a total of 6 weeks with one 60 minute group meeting each week. Once the enrollment has closed the group will decide on a day that works best to host our group class.
What if I can’t attend a session?
No problem! You’ll just email hello@eightyfivebeauty.com as soon as possible so we can know not to expect you. To protect the privacy of all students, calls will not be recorded.
Can I change my mind and get a refund?
We want you to feel 100% confident in this being the right experience for you! If you’re unsatisfied after your first guided practice session, you’ll have up to 5 days after that session to request a refund, minus the value of the Must Haves Bag. Simply email hello@eightyfivebeauty.com with the subject line “Refund Requested” to have your refund processed.
Who is this for?
Have a question that wasn't answered here?
Email us at hello@eightyfivebeauty.com and Keela will be happy to answer any of your remaining questions.
Next steps. . .
You will receive a follow up email from eightyfive beauty (hello@eightyfivebeauty.com) within 24 hours of your submitted application.
Thank you so much for choosing eightyfive beauty for your makeup needs.